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Canada’s Anti-Spam Legislation (CASL)

At sign imageAs environmental stewards, the Greater Essex County District School Board reduces the use of paper whenever possible.  We also believe in the prompt communication that gets directly to our parents/guardians and educational partners.  The use of email and other electronic communication methods assist us in keeping our parents/guardians and educational partners up to date with current information.  Our preferred method of communication is face to face but when electronic communication is appropriate, we must comply with the Canadian Anti-Spam Legislation (CASL).

What is CASL?

As of July 1, 2014, CASL prohibits the sending of a commercial electronic message (CEM) to an electronic address unless the sender complies with three requirements: (1) obtains the consent (express or implied) of the intended recipient(s), (2) provides prescribed identification information of the sender, and (3) provides an unsubscribe mechanism.

What is a Commercial Electronic Message (CEM)?

Generally, a CEM is defined to mean an “electronic message” (sent by telecommunication including email, texting, etc.) sent to an “electronic address” (email, instant messaging, telephone account, Facebook, LinkedIn, etc.), where it is reasonable to conclude that the message’s purpose or one of its purposes is to encourage participation in a commercial activity. Faxes, voicemails, and interactive two-way voice communications between individuals are excluded from the definition of electronic address.

A commercial activity includes any particular transaction, act or conduct or any regular course of conduct that is of a commercial character, whether or not the person who carries it out does so in the expectation of profit. For example, commercial activity would include (a) an offer to purchase, sell, barter, or lease products, goods, services or land; or (b) an offer to provide a business or investment; or (c) an advertisement or promotion for (a) or (b).

Examples of CEMs at the Greater Essex County District School Board (GECDSB) include the promotion, advertising, and/or offering for sale of school pictures, field trips, yearbooks, team uniforms, fundraising events or requests, etc.

What does CASL mean to Parents/Guardians and GECDSB Community Partners?

To receive emails and other directed electronic communications from schools or Board staff, including CEMs, parents/guardians and community partners must provide express consent to the GECDSB by subscribing. The GECDSB has set up a website with instructions for this purpose at this link –

https://casl.publicboard.ca

Consent only needs to be provided by subscribing once, and can be withdrawn by unsubscribing at any time at the same website.

If parents/guardians or community partners have any questions about using the website after they have read the instructions provided there, they may contact the GECDSB Help Desk on weekdays from 8 a.m. to 4 p.m., excluding statutory and school board holidays –

(o)   519-255-3300

(e)   helpdesk@publicboard.ca

If parents/guardians or community partners have any questions about CASL or wish to unsubscribe at any time without using the website above, they may contact the Board office –

Shelley Hudson

Information and Innovation Services Supervisor

451 Park Street West, P.O. Box 210

Windsor, ON    N9A 6K1

(o)   519-255-3200 ext. 10362

(f)    519-255-9196

(e)   casl@publicboard.ca

 

For more information about this legislation, please visit this website –

English    http://fightspam.gc.ca/eic/site/030.nsf/eng/home

French    http://fightspam.gc.ca/eic/site/030.nsf/fra/accueil